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Business Advisory Centre launches new name and ‘one of a kind’ business model

Posted on Wednesday May 17, 2017

 Cobourg, ON – May 17, 2017 – After more than fifteen years under its current banner, the Business Advisory Centre today announced a branding overhaul that includes a new name, and a new look and feel. And with this change in identity comes a change in practice that will expand service offerings to business start-ups and entrepreneurs across Northumberland.

“As of today, the Business Advisory Centre will be known as the Business & Entrepreneurship Centre Northumberland (BECN), which better reflects both the services we provide and the clients we support,” stated Economic Development & Tourism Director Dan Borowec, when unveiling the new strategy before County Council. “Furthermore, building on a very strong relationship that has developed over the past 10 years, the BEC is thrilled to announce today a partnership with the Brighton/Cramahe, Trent Hills and Port Hope Chambers of Commerce to enhance services for mutually developing entrepreneurs in Northumberland. This is one of the first formal relationships of this kind between a small business centre and a Chamber of Commerce in Ontario.”

The BECN will now have official locations within the offices of each of these Chambers in addition to its main office location at 600 William Street in Cobourg, enabling more service options at the local level. The partnership will include elements such as professional training, a common information management system, shared educational opportunities, more client consultations at the local level, a formal referral system, and the sharing of appropriate resources.

“This is a clear step forward in the County’s Strategic Plan,” indicated Warden Mark Walas. “A principal economic development goal under this Plan is to work with more clients that are ‘thinking’ about starting a business, to assist them with the creation of a solid business start-up.  By having multiple touch-points within the community, in collaboration with such an established partner as the Chambers, this will positively affect the success rate of participating small businesses, and benefit Northumberland’s overall economic progress and prosperity.”

Jeff Hamilton, Chair of the Trent Hills Chamber of Commerce, stated “We are very excited to enhance our existing partnership with the Business & Entrepreneurship Centre.  We are looking forward to our new expanded relationship and commend the Centre for its vision and leadership.  This initiative will increase access to information, services and guidance for businesses and entrepreneurs looking to succeed.”

Building on this, Jacqueline Pennington, President of the Port Hope Chamber of Commerce said “The enhanced services for each community that will result from this initiative are fantastic. Additional support and resources for business are good news. This collaboration benefits Port Hope and the entire County of Northumberland and we’re happy to expand our partnership with the Northumberland Business & Entrepreneurship Centre”.

New expanded services will officially be available starting in early July. 

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