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County launches Bike & Win social media contest - Win a $2,500 Bike with #CycleNthld

Posted on Thursday June 01, 2017

Cobourg, ON – June 1, 2017 – June is Bike Month in Ontario, and Northumberland County is recognizing this celebration of cycling with the launch of the Bike & Win contest. Based on the County’s new Cycling Adventures Map featuring local signed routes and trails, this contest is another opportunity to position Northumberland as a destination of choice within Ontario’s growing cycle tourism industry.

“Particularly since the implementation of the Cycling Master Plan in 2012, Council has been very supportive of tourism marketing efforts targeting recreational cyclists. This includes encouraging staff to maintain momentum in establishing the necessary infrastructure for a local network of cycling routes, with linkages now in place to provincial and national networks such as the Waterfront and Trans Canada trails,” stated Warden Mark Walas. “We consider this a very worthwhile investment. By the numbers, our tourism region within Ontario is third out of fifteen in terms of growth in cycle tourism. Focusing on this trend has been—and continues to be—a strategic opportunity for economic development.”

The Bike & Win contest is a social media campaign encouraging cycling tourists to visit Northumberland and photograph themselves as they cycle any local route, trail or visit any local attraction by bike. By posting these pictures to Facebook, Twitter and/or Instagram using the hashtag #CycleNthld anytime between now and August 31st, participants will be entered for a chance to win a $2500 gift certificate to Toronto’s Gears Bike Shop. 

The County’s focus on cycling tourism is based on extensive research compiled by the province. Data shows that cycling tourism is experiencing rapid growth, with cycling visitors in Ontario spending an estimated $428 million in 2014 – a nearly 30 per cent increase over 2009. Within easy reach of the substantial Quebec and US markets, and with the Toronto market of over 900,000 recreational cyclists only one hour away, Northumberland is well positioned to capitalize on this emerging tourism industry.

“We recognized early on that our rolling hills, quiet country roads and breathtaking waterfront views made for prime cycling experiences. That is why we were one of the founding members of Ontario By Bike™, a program certifying and promoting bicycle-friendly businesses and cycle tourism,” stated Economic Development and Tourism Director Dan Borowec. “Northumberland is one of the best, most beautiful regions for cycling in the province. As cycling enthusiasts plan to explore Ontario by bike, we encourage them to experience the premium cycling country available at their doorstep, here in Northumberland County.”

For further contest details, visit

To download a copy of the Northumberland Cycling Adventures Map, visit


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