Destination Development
Welcome to Northumberland County's Destination Development website!
As a result of the successful completion of the Premier-Ranked Tourist Destination Project, Northumberland's Tourism Industry now has a series of actionable recommendations to grow tourism in Northumberland County.
Through the first half of 2010, Northumberland's Tourism Industry worked towards developing a 3-year Destination Development Strategy and Action Plan designed to generate increased visitation, tourism revenues and jobs through 2012.
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Steering Committee - A Destination Development Committee (DDC) comprised of tourism industry stakeholders has been established to act as a steering committee to help drive the process and implement actionable items. See the DDC Terms of Reference.
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Working Groups - Currently there are five working groups formed to examine and explore the opportunities around Tourism Awareness, Sports Tourism, Meetings & Conferences, Destination Marketing Organizations (DMO's ) and Arts, Culture and Heritage Development. Other working groups will be formed, as the need arises, to explore other tourism development opportunities.
Latest News
Northumberland Destination Development - 2011 Action Plan
September 9, 2010 - As part of the ongoing activities to improve Northumberland County's tourism competitiveness, the Northumberland Destination Development Committee has identified five key recommendations for a county-wide tourism destination development action plan for 2011.
Rice Lake Tourism Renewal Initiative - Update
September 9, 2010 - Recommended by Northumberland's Premier-ranked Tourist Destination (PRTD) project, an opportunity exists to capitalize on the significant tourism asset of Rice Lake and to create new tourism growth opportunities for the businesses located on and around the lake. In January 2010 Northumberland Tourism in partnership with Peterborough & Kawartha Tourism facilitated a Rice Lake tourism renewal strategy process. Since then, the establishment of a Rice Lake Tourism Renewal working group has formed with the goal of overseeing and being accountable for the implementation of the renewal strategy.
News
Three-Year Tourism Action Plan Presented to Council
May 19, 2010 - An update highlighting the 2010-2013 Northumberland County Tourism Destination Development Action Plan was presented to County Council on Wednesday May 19, 2010 by Richard Innes of Brain Trust Marketing & Communications and Brad Willcocks, Chair of the Destination Development Task Team (DDTT). This progress report marks a significant milestone for the development of tourism in Northumberland County.
Click here to download the 2010-2013 Northumberland County Tourism Destination Development Action Plan.
Click here to download the County Council presentation.
Click here to download the press release.
Video News Report Full Research Report Executive Summary
