NPRTD - Frequently Asked Questions
As a result of the Premier-Ranked Tourist Destination Project being successfully completed we now have recommendations to grow tourism in Northumberland County.
To view the Executive Summary >>click here To view the project's full research report >>click here
Frequently Asked Questions
What is the Premier-ranked Tourist Destination (PRTD) Project?
What does the PRTD project entail?
Why the PRTD Project in Northumberland County?
What are the PRTD project outcomes?
How does the PRTD project help you?
What stage is the project currently in?
What is the Premier-ranked Tourist Destination (PRTD) Project?
The Northumberland PRTD Project is a tourism industry-led initiative that undertook a comprehensive assessment of Northumberland's strengths and weaknesses as a tourist destination with the objective of improving Northumberland's performance as a tourist destination.
The Premier-ranked Tourist Destination model was developed by the Ontario Ministry of Tourism to help destinations across Ontario define their competitive positions. The project evaluated and inventoried Northumberland County's tourism sector and provided information to guide in the economic development of the tourism industry. The project identified:
- What attracts visitors to Northumberland County
- Strengths and opportunities in tourism development
- Gaps and areas for improvement
- Economic benefits on which to capitalize
- Priorities for new investment
What does the PRTD project entail?
The PRTD process is divided into 3 stages:
- A tourism business resource audit and data collection (industry consultations and sector survey)
- Analyze resource audit data and research data from secondary sources
- Results leading to 3 year action plan for improving tourism in Northumberland
Why the PRTD Project in Northumberland County?
- Provides information to assist in building tourism businesses
- Assists in capturing investment for our tourism infrastructure and continued growth
- Provides a solid foundation to continue building our Tourism industry
What are the PRTD project outcomes?
- An inventory of tourism resources and assets
- Development and investment opportunities for the tourism industry
- A clear appraisal of Northumberland's current competitive position in the tourism marketplace
- Recommendations for improving our market success, growth and sustainability
How does the PRTD project help you?
- Connects you to an expanded network of tourism stakeholders
- Helps build your business opportunities in tourism
- Provides strategic direction to improve tourism products and experiences
- Provides a platform for your ideas on building a competitive tourism industry
- Supports future economic growth
What stage is the project currently in?
Northumberland County Council approved the Premier-Ranked Tourist Destination Project recommendations on September 16th, 2009. With the research phase of the project concluded, the project has now moved into the destination development phase. During this phase, the PRTD recommendations will be further explored, strategies for their implementation will be considered, and a Destination Development Strategy and Action Plan will be developed.
