Research
Northumberland Tourism undertakes and collects relevant timely research such as visitor tracking (visitor needs/wants), tourism business surveys, consumer surveys at tourism kiosks, and monitors research on tourism trends.
A new research tool created by the Ontario Ministry of Tourism, GeoTravelStats is a user-friendly, map-based web application that gives you quick and easy access to tourism statistics. Through interactive maps of Ontario, Canada, and the World, GeoTravelStats can help answer your specific tourism questions, such as: What was the impact of tourism in Northumberland? How does Northumberland compare to the rest of Ontario? To other counties? How many visitors to Northumberland arrived from Toronto? From other cities and provinces?
The Tourism Regional Economic Impact Model (TREIM)
TREIM is a versatile tool capable of providing detailed economic impact analysis for various user-selected geographies. The TREIM can be used to distribute total direct tourist spending across Ontario Census Divisions (CDs), Census Metropolitan Areas (CMAs) or Ontario's Tourism Regions. The TREIM can also be used to estimate the economic impact of specific tourism events or impacts on the supply side by tourism industry sector or type of capital project at the CD, CMA or Tourism Region level of geography. Finally, the application can be used to review the impact at the provincial level of supply or demand side tourism sector activity.
Regional Tourism Profile, 2009 - Northumberland County
International Travel Statistics (U.S. and Overseas) includes the economic impact and other information on visitors to Northumberland County.
Traveling Activities and Motivations Survey (TAMS) - 2007
TAMS examines recreational activities and travel habits of Canadians and Americans. TAMS provides detailed information on travellers' activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns and helps identify existing and potential travel markets in North America
Ontario Tourism Marketing Partnership Segmentation Summary
An innovative consumer segmentation system that classifies all Canadians into one of 66 groups based on their demographics, behaviours and attitudes, and allows marketers to tailor products, services and craft messages that will resonate with their target market.
