Building Successful Packages
Packages have many advantages for you as a tourism supplier. Packages sell! Vistors want packages. Packages or itineraries that someone else has already thought through simplify planning for the visitor. A package provides one stop shopping, often at one, all-inclusive price.
By creating a new experience through packaging, you can give yourself a competitive advantage by offering a combination that is not offered by others. Packages have been successful at driving significant revenue streams without capital investment.
Also packages allow guests to have a ītrial runī on a short experience to entice travellers to a new product or new facility. It allows them to try the experience without a big commitment of time or money. For example, Ste. Anneīs spa used this approach and introduced a series of one day spa packages from Toronto, with VIA Rail as a partner.
Ontario Tourism's guide to "Packaging Handbook for Tourism Suppliers" goes beyond the theories of packaging and directly to the practical "what do I do now" stage. Itīs a helpful guide compiled by OTMPC field staff, committee members, product facilitators and front-line operators. This manual contains case studies, work sheets, sample itineraries and organizational tools to help you build and market outstanding Ontario tourism packages.
Marketing and packaging tips for business owners
